Company Profile

Our company is composed of a team of committed, enthusiastic, and superbly trained sales people with a tightly focused marketing objective to produce uncommonly superior sales results along with satisfied customers. The Glenair Central Sales Group firmly believes that we offer a distinct advantage to our customers.

History of Trice Marketing
(The Recognized InterConnect Experts)

Trice Marketing’s origin coincides with our company’s founder, Chuck Pearson, and his decision in 1986 to form the company in Irving, Texas with Glenair as its primary product line. In 1987, Glenair’s then Vice-President of Sales & Marketing, John Merrill, with many years of service in the Aerospace Industry, left Glenair, moving to Texas to succeed Chuck as majority owner. When John again retired, this time from Trice in 1995, Greg Goble, who had joined Chuck at the start of Trice, became primary owner of our organization. Greg had previously spent five plus years in the Aerospace Industry including four years at General Dynamics in Fort Worth, now Lockheed Martin Aeronautics.

Seeing the long-term benefit of an exclusive Glenair partnership, Greg joined forces exclusively with Glenair in 2006, with the company becoming known as The Glenair Sales Group – South Central to service and market its broad product offering to the Texas, Oklahoma, Arkansas, and Louisiana marketplace. In 2008, Greg asked Bryan Liptoi to join Trice. Prior to Glenair, Bryan’s background included time with Texas Instruments now Raytheon, five years with a once formidable competitor to Glenair, followed by over a decade with W.L. Gore.

By mid-2010, with continued growth mirroring that of Glenair Inc., we were approached with an opportunity granting additional territory by including the states of Kansas, Nebraska, Iowa, and Missouri, to our sales responsibilities and our company was also poised for expansion. The result in a few short years was an organization that had nearly doubled and was now comprised of 9 outside sales engineers responsible for eight states. Due to the inclusion of the large expanse of territory in the mid central US; our name underwent a slight change reflecting our broader geographic focus to become The Glenair Sales Group – Central.

At the onset of 2022, now the Glenair Central Sales Group experienced just its fourth ownership change in as many decades with Greg Goble stepping down as President and Bryan Liptoi taking on the leadership role for the company. As we enter our 40th year with Glenair, the future and opportunities have never been greater.

Glenair Sales Solutions

What makes the Glenair Central Sales Group able to be nimble and responsive to our customers’ needs in our eight state marketplace is the tremendous support and backing of the Glenair technical team.

Glenair Inc. for the past 15-20 years has been actively seeking out and attracting key engineering talent many of whom possess decades of interconnect industry experience.

The result today is a robust and knowledgeable engineering team of several hundred personnel consisting of some of the industry's best and brightest.

The Glenair Central Sales Group's sales force has direct one on one access to this extensive group of engineering resources to the great benefit of our customers.